![]() ![]() Say you want your site’s name to appear at the end of the title that shows on the SERP for your homepage, your ‘About’ page, etc. The most relevant example would most likely be adding a variable to your title-tags. That is, you can add all sorts of variables to appear in your tags so you don’t have to manually add them to each page. On any Wix site, you can create contextual patterns within your meta-tags. There is some “standard” functionality that plays itself out a bit differently when working with a Wix Store. The same is true when using a Wix site for eCommerce. Of course, when it comes to eCommerce, certain aspects of on-page optimization come into stronger focus.įor example, due to the abundance of images used on the average eCommerce site and the tendency of users to search by images for products, writing your alt tags might take a more prominent role than on a blog site that uses stock images for readability purposes (i.e., so readers don’t get bored). This includes having well-optimized title tags, proper page structure, strong internal link practices, etc. There are certain “must-dos” when optimizing any page, eCommerce, or not. Part 2: Scaling Your On-Page Optimization for eCommerce when Using Wix Customize URL slugs: Depending on the type of page (static or dynamic) you can customize your URL slugs either directly in the Wix Editor or within your Wix site dashboard.Edit title tags & meta-descriptions: You can create your own title tags and meta-description content for your Wix pages.Edit robots.txt: The SEO tools found within the Wix dashboard offer you the opportunity to easily edit your robots.txt file and even restore it to default.If you’re working with a Wix site you can : So much so that many folks currently working on a Wix site may not be familiar with some of the options available to them. Part 1: General Misconceptions Around Optimizing a Wix Siteīefore I get into the heart of the matter, there are a few ‘myths’ out there about what you can and can’t do when working to optimize a Wix site. With that, I want to run through and bring awareness to what you can do on your Wix site to better optimize it for eCommerce. On top of that, as Wix has progressed as a website builder some pretty big misconceptions have arisen around what the platform can and can’t do in terms of SEO. What might not be so obvious is what you can do to help increase organic performance if you or your client are using Wix. The combination of the holiday season and a pandemic that unfortunately doesn’t seem to be abating (it almost hurts to write that) means your website is more important than it ever has been. ![]()
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